Protecting the Presidential Seal. No Joke. - New York Times

Protecting the Presidential Seal. No Joke. - New York Times

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Protecting the Presidential Seal. No Joke.

You might have thought that the White House had enough on its plate late last month, what with its search for a new Supreme Court nominee, the continuing war in Iraq and the C.I.A. leak investigation. But it found time to add another item to its agenda - stopping The Onion, the satirical newspaper, from using the presidential seal.

The newspaper regularly produces a parody of President Bush's weekly radio address on its Web site (www.theonion.com/content/node/40121), where it has a picture of President Bush and the official insignia.

"It has come to my attention that The Onion is using the presidential seal on its Web site," Grant M. Dixton, associate counsel to the president, wrote to The Onion on Sept. 28. (At the time, Mr. Dixton's office was also helping Mr. Bush find a Supreme Court nominee; days later his boss, Harriet E. Miers, was nominated.)

Citing the United States Code, Mr. Dixton wrote that the seal "is not to be used in connection with commercial ventures or products in any way that suggests presidential support or endorsement." Exceptions may be made, he noted, but The Onion had never applied for such an exception.

The Onion was amused. "I'm surprised the president deems it wise to spend taxpayer money for his lawyer to write letters to The Onion," Scott Dikkers, editor in chief, wrote to Mr. Dixton. He suggested the money be used instead for tax breaks for satirists.

More formally, The Onion's lawyers responded that the paper's readers - it prints about 500,000 copies weekly, and three million people read it online - are well aware that The Onion is a joke.

"It is inconceivable that anyone would think that, by using the seal, The Onion intends to 'convey... sponsorship or approval' by the president," wrote Rochelle H. Klaskin, the paper's lawyer, who went on to note that a headline in the current issue made the point: "Bush to Appoint Someone to Be in Charge of Country."

Moreover, she wrote, The Onion and its Web site are free, so the seal is not being used for commercial purposes. That said, The Onion asked that its letter be considered a formal application to use the seal.

No answer yet. But Trent Duffy, a White House spokesman, said that "you can't pick and choose where you want to enforce the rules surrounding the use of official government insignia, whether it's for humor or fraud."

O.K. But just between us, Mr. Duffy, how did they find out about it?

"Despite the seriousness of the Bush White House, more than one Bush staffer reads The Onion and enjoys it thoroughly," he said. "We do have a sense of humor, believe it or not."

KATHARINE Q. SEELYE

[Listening to: Complicated - Daniel Bedingfield - Second First Impression (3:31)]